10 Things Every Small-Business Website Needs

Your website represents who you are. There are elements of how your website looks that go into making it customers-friendly — not to mention something that inspires them to actually do business with you.

1. A clear description of who you are

Someone who stumbles upon your website shouldn’t have to do investigative work to figure out what, exactly, it is that you do. You must clearly state your name and summing up your name, your products and services right on the homepage (John Zhuang, Web Design and SEO-optimization firm Winning Interactive).

“Tell people this is the right website that they have been searching for,” he says. “[A clear description] will attract the visitor’s attention immediately within 2-3 seconds, and encourage them to stay on your website longer.”

How to write about yourself?

How to write about your business?

2. A simple, sensible Web address

Don’t rush in buying a domain just because it is www.TooGoodAndTooBeautiful.com.

“Your domain name is like your brand. It should be easy for a user to type it into a Web browser or an e-mail adress,” says Ron Wright, the founder of business Web design and online marketing firm Accentix.

Try your best to register .com domain as users are conditioned to type that extension when they enter a Web address.

3. An easily-navigated site map

Ensure to have your pages and links organised. Clear links to the most important pages, and a site map, are crucial for guiding visitors to the information they’re looking for.

4. Easy-to-find contact information

Very important. You wouldn’t want to lose a customer to a competitor just because you made it difficult for them to get in touch with you. Remember, not every online visitor has the patience to click through every pages, therefore, have your contact details on your website which is easily accessible. The best place for the contact details is the top left or top right corner of the home page.

Above all, you should also be sure to include several ways for them to contact you – Phone, e-mail, and a standard contact form.

5. Customer testimonials

Honest words from others help make your products or services more tangible to customers who are visiting you online. Reviews help potential customers to trust you, especially if you are new. Furthermore, people love to hear stories from real people.

6. Be direct

Be direct and tell the online visitors literally what you want them to do with clear tones of command.

7. Know the basics of SEO

Your website won’t do you much good if no one can stumble upon it. Become familiar with the SEO basics to make it more accessible by search engine. A simple SEO is making sure your website is coded correctly. That means using the correct keywords throughout your text, putting in plenty of links, naming your page titles and URLs correctly, and employing the magic of images and videos.

8. Make a positive impression

For many businesses, your website is your first impression on a customer. You want to give them what they’re looking for, and perhaps even give them a reason to keep coming back. Fresh and new content a goldmine for SEO.

9. A secure hosting platform

Having your online information hijacked is a nightmare, and, should it happen to your business, it could cost you customers. “It is important to that you have a secure, trustworthy hosting company to keep the bad guys out and your content up and running”, says Wright.

10. A design and style that’s friendly to online readers

  • Break things down into short paragraphs, with headers if necessary
  • Use bullet points
  • Highlight important words or phrases

Also, keep your content simple and use basic colours. Remember, the content is the focus, avoid using animated gifs or dancing clowns at the top of the page.


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